Carlsberg Joins Football United Tour


A special one-day ticket deal is being offered to Auckland football fans this Friday to celebrate the announcement of the Football United Tour’s principal partner, international beer giant, Carlsberg.

A special one-day ticket deal is being offered to Auckland football fans this Friday to celebrate the announcement of the Football United Tour-s principal partner, international beer giant, Carlsberg.

Football United Tour host, Wellington Phoenix said the deal is on a strictly limited number of tickets for the West Ham United v Wellington Phoenix match at Eden Park on Wednesday July 23.

“Carlsberg is one of the world-s great beer brands and is synonymous with football so we are delighted that we-ve secured Carlsberg-s partnership for the tour,” Wellington Phoenix General manager, David Dome said.

On this Friday, 1,000 tickets only will be sold for $25 (plus booking fee) and will be made available through GrabOne.

Dome said that Carlsberg-s extremely generous offer to subsidise tickets to the Auckland match is indicative of their commitment to the Tour and their desire for as many New Zealanders to be part of the unique sporting event.

“$25 to see an English Premier League side is outstanding value and is a fraction of the cost you would pay to see West Ham play in London,” Dome said.

“We are thrilled that not only will Carlsberg be the principal partner of the Football United Tour, but also that Carlsberg will be available for purchase at every game in the Tour.

“This is the first time Carlsberg has been available for purchase at a football match in New Zealand.”

Carlsberg has a rich history with football and is the current official beer partner of the English Premier League, national teams of England, Denmark and Switzerland, club sponsors of Liverpool, Arsenal, Tottenham Hotspur and Toronto FC and sponsors of the UEFA Cup and Super Cup.

Carlsberg New Zealand-s Ben Shaw said they are delighted to be bringing world class football to New Zealand.

“Carlsberg sponsors some of the very best in football all around the world and the visit of two quality English Premier League sides in West Ham and Newcastle United is a fantastic opportunity for New Zealand and we wanted to be a part of it,” Shaw said

Dome said the Club was delighted it could meet fans- demand for alternative beer options on game day and that Carlsberg was joining in the festival spirit by subsidising tickets to the Auckland match.

“This is an amazing offer courtesy of Carlsberg and demonstrates their commitment to football in general, and the Football United Tour in particular.

“That certainly calls for a Carlsberg!”

At A Glance

– Carlsberg to take principle partner and official beer partner for the Football United Tour
– Carlsberg has sponsored 1,000 tickets at a reduced rate for the Wellington Phoenix v West Ham United, Eden Park, Auckland, Wednesday July 23, 7.30pm. These will be sold via Grab One.

Other games in the tour:
– Newcastle United v Sydney FC, Forsyth Barr Stadium, Dunedin, Tuesday July 22, 7.30pm. Tickets here.
– Sydney FC v West Ham United and Wellington Phoenix v Newcastle United, Westpac Stadium Wellington, July 26. Tickets here.
– Tickets available through Ticketekfor the Wellington and Auckland events, and TicketDirectfor Dunedin.