Sony back onboard with Phoenix

FOLLOWING recent sponsorship developments in Asia/Pacific, Sony New Zealand has secured increased investment for football in New Zealand and is thrilled to be back onboard as major partner of Wellington Phoenix FC.

For the Hyundai A-League 2009/10 season, the Sony brand will again feature on the front of the Phoenix-s bold new home and alternate playing strips.

“We-re absolutely delighted to be involved in what will no doubt be another terrific season,” said Sony New Zealand Managing Director Martin McManus.

Mr McManus said the continued rise of the Wellington Phoenix, the club-s commitment to excellence and the staggering growth of football in New Zealand created excellent synergies for the electronics giant, which manufactures audio, video, communications and information technology products for the global consumer and professional markets.

“Football also has massive appeal across the globe and as a result Sony has official partnerships with FIFA, the UEFA Champions League and the Hyundai A-League.

“For Sony New Zealand, sponsoring the Wellington Phoenix is about supporting football on our home turf and ensuring Sony and the club continues to lead the way in a code that has taken off spectacularly in this country. This year will be a massive one for football in New Zealand and Sony New Zealand is looking forward to being there every step of the way.”

Phoenix chief executive Tony Pignata said the partnership with Sony was an incredible result for the club just days out from the Phoenix-s first match of their Hyundai A-League 2009/10 campaign, away to the Newcastle Jets on Sunday.

“Times are tough economically and continuing a sponsorship partnership with a company the calibre of Sony is a real coup for the club and proof that the Phoenix, the Hyundai A-League and football in New Zealand is really going places.

“Together with Sony we-re looking forward to being a significant part of something bigger.”

In further significant club sponsorship news, Wellington Beds has upgraded its relationship with the Phoenix. After two seasons on the Phoenix playing shorts, the bold Wellington Beds logo will now feature on the sleeve of the Phoenix-s playing strip.

“(Wellington Beds owner) Paul Bary has been a tremendous supporter of the club since day one,” Pignata said. “We-re thrilled that he recognises the value of the partnership and has committed to boosting his company-s involvement by becoming sleeve sponsor.”

About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Sony New Zealand Ltd, a wholly owned subsidiary of Sony Corporation, is responsible for the company-s electronics business in New Zealand. Sony global website: http:/www.sony.net. Sony New Zealand: www.sony.co.nz.