Phoenix go ‘All Black’ for anniversary kit


Wellington Phoenix will be going ‘All Black’ for their special edition 10-year anniversary kit as the club partners up with retail experts Football Central to deliver the historic jersey to fans.

Wellington football outlet, Football Central, has extended its partnership with the Phoenix for four years and will be the retail home of the special edition 10-year anniversary kit.

The kit has been designed by apparel partner adidas; and will contain a marine and wind feature celebrating the club’s Wellington origins, a map of New Zealand that reinforces the Phoenix’s status as the only professional football club in the country, and most significantly the names of 93 players who have represented the side over the past decade, carefully etched into the predominantly black shirt.

Football Central are excited to play a significant part in the anniversary celebrations.

“We are football lovers, and to continue our association with New Zealand’s only professional football club is very exciting for us,” said Football Central’s Jamie Farrington.   

“We were delighted with the 10-year licence extension and now we can help the Phoenix celebrate a decade in the A-League as the official supplier of the anniversary kit.”

The kit will be fully unveiled in December and worn by the team on five occasions throughout the Hyundai A-League season, the first being the match versus Western Sydney Wanderers at Mt Smart Stadium in Auckland on Saturday 17 December. 

The adidas designed shirt will be available for purchase at Football Central’s official Wellington Phoenix merchandise store, as well as pop-up shops at all Phoenix home matches – including Auckland, New Plymouth and Hamilton.