Huawei and Phoenix Sign NZ’s Largest Ever Football Sponsorship Deal


Huawei and the Wellington Phoenix have signed the largest sponsorship deal in New Zealand football history, extending their partnership for at least another three seasons.

The announcement was made by Huawei global rotating CEO Guo Ping today and was attended by Prime Minister John Key as part of his visit to China

Huawei first partnered with the Phoenix for the 2013/14 season on a three year deal, creating one of the company’s earliest football sponsorships.

Mr Guo Ping said connecting with football fans through the Phoenix had been a huge part of growing the brand in New Zealand. 

“This partnership has been outstanding for Huawei, building our profile in Australasia, and providing amazing experiences for our customers and friends in New Zealand.”

The Wellington Phoenix was Huawei’s first major football partnership, and since signing on with the Phoenix, Huawei’s stable has grown to include such iconic clubs as Arsenal, Paris Saint-Germain, Atletico de Madrid, Borussia Dortmund, AC Milan, and Benfica. This year Huawei announced Lionel Messi as a Global Brand Ambassador.

Wellington Phoenix General Manager David Dome said having a partner with such global reach had brought new opportunities for the Phoenix.

“With Huawei we have been able to achieve some quite fantastic things. We brought English Premier League side West Ham and Newcastle United to play in Auckland, Wellington, and Dunedin. We took on Atletico Madrid and Aston Villa while competing at the Hong Kong Soccer Sevens. And most importantly, we’ve been able to build a team which is playing the kind of football fans want to come and watch.

“Huawei have become integral to the way we do things at the Phoenix. They are included in all the major decisions that we make as a Club.

“It’s a truly collaborative and seamless partnership.”

The new partnership will allow the Phoenix to return to Hong Kong this year, and a further match is expected to take place in Beijing.

Mr Dome said with Huawei’s commitment, next season was looking likely to be one of the best yet.

“We have been building this team under Ernie Merrick and they are now playing some fantastic football. For next season we are adding two of the A-League’s best in Gui Finkler and Kosta Barbarouses who will add some real flair and firepower.”

The sponsorship extension follows the FFA issuing a 10-year license to the Phoenix, securing their future as New Zealand’s professional football team.