The Wellington Phoenix have finalised a partnership with New Zealand’s leading media company.
Stuff, which reaches around 3.4 million Kiwis every month*, has been confirmed as one of the club’s media partners.
It formalises a long-standing partnership between the two organisations.
Stuff has an unrivalled audience across Aotearoa through the largest New Zealand website stuff.co.nz and its digital and publications, which include national business and politics masthead; The Post.
Wellington Phoenix general manager David Dome is thrilled the partnership has been finalised.
“Stuff has provided unmatched coverage of the Phoenix since we were established in 2007,” Dome said.
“In fact Post readers were asked for feedback on six options for the club’s name before then-owner Terry Serepisos settled on Wellington Phoenix.
“Stuff and The Post have followed the Phoenix through all of the ups and downs since and it’s great to have formalised the partnership.
“We look forward to connecting with Aotearoa’s largest digital and print audience.”
The Post Editor Tracy Watkins says more than 70% of The Post’s readers are from
outside of the Wellington region, taking the Phoenix’s story from the Capital to the
rest of New Zealand.
“Our audience might be focused on our politics and business coverage through the
week, but come the weekends they are as sports mad as the rest of the country.
“This partnership speaks to that enthusiasm, and showcases the Phoenix story far and
wide.”
Lee Piper, Stuff’s Director of NZ Direct Markets, says he’s thrilled to officially formalise the relationship with the Wellington Phoenix after years of working together.
“We’re excited to continue supporting the club’s growth and success,” Piper said.
“It’s been a privilege to witness the Nix’s progress season after season, and we look forward to being closely involved with the club as they continue to evolve.”
*Source: Nielsen CMI Q1 24 – Q4 24 Fused Jan 25
