adidas Charity Strip Raises Over $10,000 for Life Flight


The adidas-Wellington Phoenix Charity Strip used in the game against Adelaide United on 24 February has raised over $10,000 for Life Flight.

Wellington Phoenix General Manager David Dome said the Club was pleased that the association has again raised valuable funds for a worthwhile charity.

“We-re pleased that we could again raise some money for one of our two principle charities.

“Life Flight do a fantastic job and we-re thrilled that adidas have again offered to produce this one off strip that we can use to aid Life Flight to continue the amazing work they do.

“And of course the biggest thanks has to go to the wonderful fans who bid on and purchased the shirts.”

adidas Marketing Manager Nadia Scott adds, “This initiative was hugely successful in 2012, so we jumped at the chance to get involved again for such a worthy cause. We whole-heartedly support the Phoenix-s great charity work.

“The winning designer, Andrew Millar, had the time of his life being choppered into the Westpac stadium for the game thanks to Life Flight and enjoyed the honour of having his heroes play in his design. He also received a personalised and signed strip and prize pack and was hosted by adidas at the game”.

Life Flight CEO David Irving said, “The funds raised mean four more people can receive life-saving care or be rescued from danger and I know it will mean the world to them and their families. We are very grateful to the Phoenix, addidas and the fans who made this possible.”

Life Flight is an emergency air services charity that relies on public support to save lives. It operates air rescue in Greater Wellington and Marlborough and a nationwide air ambulance service. It is most recognised by its sponsored Westpac Rescue Helicopter.

The unique strip was produced using adidas’ online customisation tool miTeam.com. miTeam.com gives any team or player the ability to create their own customised playing or training kit.

The strips were auctioned on TradeMe with the online auction site refunding all success fees back to the charity. $8,704 was raised through the auction of the strips, with another $1,903 being raised in a collection on game day meaning over ten and a half thousand dollars was raised in total.